Outside of my study area, but along an often travelled route, shop keepers on Edgware Road combine the Oyster and Lebara borders. It is a very clever – and virtually seamless – merging of branded material. (Very exciting!)
In the last few months it seems Lebara has been upstaged by Lyca, another phone company, which has been increasingly occupying this edge space. Their blue is more cobalt in hue.
Recently Oyster stepped up and designed a flashier border, which uses the azure and cobalt blues on the Oyster logo card. The cobalt matching the Lyca logo quite well.Like the shop on Edgware Road, the shops in Bloomsbury/King's Cross area show some amazing mash-ups of this material. In the image below, Oyster, Lyca, and Lebara collide.