25 May 2012

Event Horizon

Most things in corner shops have a strong horizontal orientation.  In earlier drawings I did of a kiosk, it was obvious that this largely relates to the design of shelving units.  Candy bar displays are no exception -- shiny arrays of sweets are stacked in linear projections.  The design of the product packages, and the orientation of their logos, respect this assumed horizontal alignment.  Indeed some corner shop shelving is designed by the brand itself. 

Flying in the face of these conventions, a café/shop on Great Russell Street has created an exterior display of chocolate bars and -- in light of space constraints -- oriented them vertically.

Despite the familiarity of these brands, it's interesting how unfamiliar and strange these things seem when they're curated differently. 

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