21 May 2012


To locate material threads through the neighbourhood, I've been making typologies, meant to highlight not sameness, but difference.  The rectangular "Food & Wine" signs below all jut out from shop fronts at a right angle. They are all made on acrylic panels and encased in metal.  Many glow from the inside.  They announce the shop and its unique identity through font, kerning, leading, and colour. 


These "Off Licence" shops sell wine, of course, and often sell food as well.  (A rose by any other name...?)  It's interesting as well that, although many are not open 24 hours, some still read: Off Licence Open.

These open signs aren't all from corner shops, but are also part of the neighbourhood's signage landscape.  Each is composed of coloured flashing LED lights and most share the same no-nonsense all-caps sans-serif font.  Still, each is different from the next.


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